swco is  guided by a recognition that while quality and function are always relevant, the role of a watch is no longer merely functional.

your watch is now an expression of your individual style. worn like a classic jacket or iconic jeans, it’s a subtle gesture that speaks eloquently.

beautiful design. premium materials. precision workmanship.

integrate these elements perfectly and you have a timepiece that transcends the practical and says something unique about you.

make your time unique.