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What is the Simple Watch Co?

SWCO is  guided by a recognition that while quality and function are always relevant, the role of a watch is no longer merely functional.

Your watch is now an expression of your individual style. Worn like a classic jacket or iconic jeans, it’s a subtle gesture that speaks eloquently.

Beautiful design. Premium materials. Precision workmanship.

Integrate these elements perfectly and you have a timepiece that transcends the practical and says something unique about you.

Make your time unique.

  • dixon 42mm - black/gold

    Simple Watch Co

    dixon 42mm - black/gold